Parental communication & engagement
Personalised, positive communication can help, particularly when it gives families useful information and supports action rather than simply repeating that attendance matters.
The evidence does not point to one magic intervention. The clearest message is to understand the barrier, match support to need, work positively with families, and keep reviewing impact.
The Education Endowment Foundation’s Attendance Interventions Rapid Evidence Assessment, published in March 2022, reviewed international evaluations of interventions designed to improve school attendance.
Personalised, positive communication can help, particularly when it gives families useful information and supports action rather than simply repeating that attendance matters.
Interventions are more convincing when they start with the pupil’s individual barriers and combine support accordingly — rather than applying the same response to every absence.
There is not good evidence for a universal “best” programme, staffing structure or role. What staff actually do, how they build relationships, and how well support is implemented matter.
Some approaches have been studied, but the evidence is not strong enough to assume that rewards, sanctions, mentoring or extracurricular activity will reliably improve attendance on their own.
Know the pupil, family and pattern. What is making attendance harder? Avoid treating the percentage as the problem itself.
Choose support that addresses the identified barrier. Use universal provision plus targeted help where needed.
Set a clear success measure, review quickly, and change the plan if it is not improving engagement or attendance.
Use data and conversations to identify the actual barrier and its context.
Build an inclusive environment where pupils feel safe, known and part of school life.
Be proactive, specific, positive and collaborative with parents and carers.
Examine the everyday school experience — teaching, relationships, routines, SEND and pastoral support.
Add individualised support for pupils whose barriers cannot be solved through universal provision alone.
Track whether the approach is changing attendance and the underlying barrier, not just whether an action was completed.
Four new EEF/YEF studies reinforced the need for context-sensitive approaches. The findings did not identify a single programme model that schools can simply copy.
An evaluation of Attendance and Family Liaison Officers found that employing such a role did not, on average, produce a meaningful improvement in persistent absence by itself. Relationships, culture, resourcing, staff practice and good data systems remain critical.
Tick the features you can confidently see in practice. This is a reflection prompt, not an audit score.
The review summarised 72 studies and highlighted promising evidence for parental communication/engagement and responsive interventions, alongside significant evidence limitations.
EEF organised practical attendance leadership around six evidence-informed themes, including understanding needs, belonging, communication, universal provision, targeted support and monitoring.
Personalised messages about days missed produced a small positive attendance effect at very low cost, reinforcing the importance of how absence is communicated.
The findings reinforced that there are no quick fixes and that relationships, culture and individualised support matter.
Current England statutory guidance continues to emphasise support for pupils and families who are persistently or severely absent, or at risk of becoming so.
These links go to the original EEF or Department for Education sources and were checked when this page was rebuilt.
Evidence note: This page is a practical interpretation of the linked sources. It does not claim that any single strategy will cause improved attendance in every context. Schools should consider safeguarding, SEND, medical needs, equality duties and local statutory requirements alongside attendance evidence.